Byline: SUE CASTLE
TESCO was branded two-faced yesterday for knocking England's bid to win the World Cup - at its stores in Wales and Scotland.
The supermarket giant has put up posters in hundreds of English stores reading, 'pounds 50 cashback if England win the World Cup'.
But in their Welsh and Scottish supermarkets the posters have been changed to say, 'pounds 50 cashback if England fluke the World Cup'.
Tesco were under fire yesterday from soccer fans across the borders who are backing David Beckham, Michael Owen and their team for glory.
The chain were accused of being hypocrites by being both pro-England and anti-England at the same time across Britain.
Tesco chiefs admitted the two-sided campaign - but said they were trying to score with all their shoppers all of the time.
Fay Hogg, head of communications at Tesco said: 'It was an internal idea and it was actually an Englishman who came up with it.
'We don't want to cause offence and we expect that everyone will take it in the sporting way it was intended.' Stores are given the option of choosing the pro-England or anti-England advertising material promoting Tesco motor insurance.
Ms Hogg said: 'It's up to individual stores. Some Welsh stores, particularly those near the border have requested the main ad, which is understandable.
'It's all a bit of fun and we want to get as many as we can backing England.'
But England fan Peter Griffin, 27, who lives in Cardiff, claimed Tesco were being two-faced.
He said: 'Either they are behind David Beckham and his team or they aren't.
'It's wrong for Tesco to knock England's campaign in Wales because a lot of people here will be supporting them.'
CAPTION(S):
BLAMED: Tesco supermarkets
